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That won't improve if sales are down. You have to improve that. Upgrades will not help the situation if you are in the middle of projects. You will simply slow down which will allow you to be less rewarding. Purchasing equipment will not make a prospect want to do business with you. The quality of reputation and your work is what gets the phone to ring. Ninety-nine percentage of the time will not give a flip about what kind of cameras or software you use. They will only be interested look at this now in the formats after the project is complete, they can be provided by you.
Get yourself a camera and jump into video marketing. Using video is a medium because it gives you the chance to speak with people and show them a bit of your personality.
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Those who omit this from their advertising plans might indeed be overlooking an area that is imperative to differentiating one competitor from the other, and one that's been substantially linked to a growth in sales.